Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.
Luxury brands are focused on high-tech smoke-and-mirrors to create even more dazzling and awe-inspiring impressions of their brands that flash up on the screen of consumers’ computers, tablets and mobile phones.
LVMH-owned Champagne maker Moët & Chandon is empowering one woman to achieve her goals for 2017 and make a difference in the world.
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
The Madison Avenue Business Improvement District (BID) is touting the high street’s lure as the ideal destination for holiday gift seekers during the 30th annual Miracle on Madison event.
With social media, email campaigns, Web pages and video games featuring embedded videos in a variety of styles and formats, the success of a video ad campaign is very much dependent on its originality, quality and relevance.
As Raf Simons prepares to show his first collection for Calvin Klein, the label is ushering in some changes to its runway format.
Automaker Ferrari is working with auctioneer RM Sotheby’s to aid victims of the recent earthquakes in its native Italy.
The gap between high-achieving digital fashion labels and those who trail behind is growing, as brands with larger budgets to invest in innovation are speeding ahead of the pack.
Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment.
