You have probably heard it too many times to count: “2016 is the Year of Mobile.” Come to think of it, you probably heard “2015 is the Year of Mobile” last year and “2014 is the Year of Mobile” before that and “2013 is the Year of Mobile” before that.
Toyota Corp.’s Lexus is spicing things up for The Los Angeles Auto Show Nov. 18-27 through a partnership with an unexpected consumer packaged good.
Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over transparency is overlooking a much bigger issue challenging the conventional agency-advertiser relationship: compensation.
Inboxes are still plagued by spam, social media has turned into an ad platform, and even modern solutions such as live chat are often impersonal and difficult to use.
The digital presence of luxury brands has affected offline sales. Luxury shoppers tend to research online before taking the plunge and spending big. For the luxury retailers, there is a lot of potential riding on strong Web performance, particularly speed and availability.
The Trump victory and ascendancy to the highest office in the United States has thrown fashion and luxury brands into a tizzy – not surprising given that they had overwhelming thrown their weight behind Hillary Clinton.
Hamish Bowles, Condé Nast-owned Vogue’s international editor at large, has curated an ambitious exhibition exploring 500 years of fashion, set to be held at Chatsworth House this coming March.
Parisian beauty and fragrance brand Guerlain is advocating for men’s health during the month of November.
Having a voice and being understood could be crucial as, given its strong international focus, the stakes for British luxury are perhaps higher than for other parts of the economy.
It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.
