Safilo puts lens on education with Parsons initiative
Eyewear maker Safilo Group is encouraging the next generation of designers through a thesis competition in partnership with The New School’s Parsons School of Design.
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Saatchi Art reveals how prolific social media, online has been for art
Online art dealer Saatchi Art is showing just how pervasive digital technology has become in all sectors after it found that online sales grew 24 percent in one year.
Valuing mobile marketing in an age of ad blocking
Mobile ads grew by 66 percent from 2014, compared to just 5 percent for desktop ads, and the mobile ad market in the United States is now estimated at $22 billion, based on data that shows consumers spending 25 percent of their time on mobile devices.
What a Trump presidency means for marketers
It is hoped that President-elect Donald Trump’s broad business experience will lead him to understand the value that advertising plays in our economy.
US elicits highest overseas real estate sentiment with Chinese buyers: Hurun
High-net-worth individuals from China highly favor the United States for real estate purchases, with a positive sentiment shared across 66 percent of the demographic.
Why Trump won
The black swan is a theory that was developed by Nassim Taleb that helps explain the Donald Trump victory and why it was missed by experts.
Trump brand bounces back from toxicity with election win
Donald Trump’s unexpected victory in the U.S. presidential race will help his brand regain positioning after losing ground during his campaign.
Luxury brands missing out by not catering to minorities: Buzz Marketing
Multicultural millennials may have a wider range of options to bring their business to, but 95 percent of the demographic claims to be loyal to the brands they have an affinity for, according to Buzz Marketing Group.
3 common mobile Web design mistakes that could cost brands
The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher.
Fashion community nudges consumers to go out and vote
As the United States heads to the polls, brands and fashion influencers are using social media to cast their vote.