US election creates frugal mindset for holidays
About two-thirds of U.S. shoppers say they plan to spend the same amount on gifts this holiday season as they did in 2015, according to a survey conducted by SAS.
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How to get mcommerce search right as ecommerce turns mobile first
Despite the significant shift to mobile, conversions are lower by 63 percent for mobile as compared with desktop shopping.
Dreaming of a beacon-focused Christmas
We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.
Facebook top channel for ad recall among millionaires: report
When trying to reach an affluent audience, the channels that marketers use to disseminate their message often reach a greater portion of mass consumers than the wealthy, according to a new report by Shullman Research Center.
Connectivity between company, cause and consumers key to corporate compassion
NEW YORK – Despite being host to the first session of ad:tech New York 2016’s second day Nov. 3, a Good Amplified executive’s audience was not too tired to hear the ways in which brands can leverage social media for good.
5 strategies to attract the affluent shopper
A recently completed consumer study on the affluent shopper reveals the realities of this rapidly growing segment and implications to retailers.
Who What Wear turns 10 with shoppable exhibit powered by Neiman Marcus
Department store chain Neiman Marcus is exploring the fashion trends of the last decade in a shoppable exhibition with style site Who What Wear.
Rolls-Royce’s Art Programme fosters creativity at Art Basel Miami Beach
British automaker Rolls-Royce Motor Cars is expanding the visibility of its Art Programme by commissioning a public art display during Art Basel Miami Beach next month.
Nuances of influencer marketing: Building successful partnerships in luxury
Brands are facing a challenge of ensuring that influencers are promoting their message, vision and product in a way that builds the company’s brand first and foremost – rather than the influencer prioritizing his or her own brand.
Preparing for the digital holiday rush
New numbers from analytics provider RetailNext estimate that, overall, digital sales will climb to 16 percent of total retail sales this year. This will also impact an 11 percent decline in bricks-and-mortar store traffic in November and 5 percent in December as compared to 2015.