Jaeger-LeCoultre promotes film festival sponsorship via Snapchat, exhibit
Swiss watchmaker Jaeger-LeCoultre is taking a cinematic tour of New York to fete its initiatives surrounding the New York Film Festival.
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Galeries Lafayette reveals retail disruptors in startup accelerator
French department store chain Galeries Lafayette’s startup incubator has kicked off its first program with 10 startups it believes have the potential to change the fashion and retail industries.
Trump brand value sees mixed impact following presidential bid
Donald Trump’s presidential campaign has increased consumers’ perception of the value of his country and golf clubs.
Announcing Luxury FirstLook 2017: Time for Luxury 2.0
Register now for the nation’s premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Hear speakers from De Beers’ Forevermark, Four Seasons New York, A.T, Kearney, New York Times’ T Brand Studio, Microsoft Canada, Kantar Millward Brown, The Luxury Marketing Institute, Giant Step, CreativeFeed, Unity Marketing, Positive Luxury, The Shullman Research Center, JGA, Sedhom Law Group, Spark Ideas, CreativeDrive, New York University, Safilo, Driscoll Advisors and Shamin Abas Public Relations & Special Events.
Mobile apps outpace mobile Web commerce for first time: report
Sales from mobile commerce are up 40 percent this year, making it the fastest-growing channel compared to ecommerce’s 11 percent increase year-over-year, according to a new report from the e-tailing group, which was recently acquired by Astound Commerce.
Will smartwatches, 3D printing save struggling Swiss watch industry?
As the Swiss horology industry wades further into troubled waters, 82 percent of the sector’s executives have said they hold a pessimistic outlook for the category’s future, according to a Deloitte survey.
China’s holiday week makes gold for tourism, real estate sectors
British real estate is poised to be the winner during China’s Golden Week this year, with a 46 percent increase in enquiry rates on listed properties prior to the holiday according to Investorist.
Consumer majority feels ecommerce lacks personalized attention: report
Sales associates are an integral part of in-store experiences, with 87 percent of consumers basing purchase decisions off the advice of a retail employee, according to a new report by Salesfloor.
Alternative transportation impacts vehicle purchasing decisions
The growth in alternative modes of transportation is disrupting the automotive industry tremendously, especially with millennial buyers.
Sheep and eagles: The 95:5 rule of marketing to UHNW globally
To reach the UHNW audience, your brand needs to be an eagle, not a sheep.