Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.
Ultra-high-net-worth individuals’ net assets saw stagnant growth in the past year, with their wealth increasing a mere 0.8 percent.
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought on by digital advancements.
Luxury means many things to different people. For some, it means price, for others it means time, and for yet another few, it means experience. To achieve the bottom line for their companies, chief marketing officers and marketing directors at luxury companies are tasked with discovering how to interpret these multiple definitions into a strategy that drives business. This monthly column, The Pursuit of Luxury, will examine just how they do this.
You can praise native ads all you want, but it is not a silver bullet. You can say that brands are becoming publishers until you are blue in the face, but the fact is that the vast majority of digital ads are still intrusive, irritating and, increasingly, creepy.
British automaker Land Rover revealed the capabilities of its new Discovery model on top of a Guinness World Record-breaking Lego structure in the United Kingdom.
NEW YORK – Since the launch of Ipsos’ Affluent Survey in 1977 the way media is consumed has drastically changed, going from analog to digital, but the wealthiest individuals’ behavior and sentiment has stayed relatively unchanged.
Video is still the largest consumer engagement driver for automotive brands in native advertising, but completion rates are exceeding marketers’ expectations.
The intersection between fashion and technology is hot. But beyond high-end fashion brands becoming more comfortable with ecommerce and cautiously developing their social media, content and mobile strategies, technology is still used as something of a gimmick.
Social media behavior varies across industries, with product categories showing different levels of maturity and diverse priorities, according to a new report from Brandwatch.
