Luxury brands tell a luxury story that fits their image and ideal, not one designed and focused on the customer. But now the Internet has pulled the curtain back and exposed the ugly underbelly of these luxury brands.
Consumers visited luxury brand Web sites a total of 185.2 million times in the last 12 months, a decrease of 11.2 percent year-over-year, according to a new report from PMX Agency.
The luxury travel industry still yields high results with affluent consumes going on more than triple the number of trips average households take, according to a report prepared by Resonance.
With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.
Swarovski and Hästens are among the luxury brands showcasing their creativity during the London Design Festival.
Seven percent of personal luxury goods sales are made via ecommerce today, but online retail will represent 12 percent of the luxury market by 2020, according to projections from the Boston Consulting Group.
Hilton-owned Waldorf Astoria Hotels & Resorts is climbing the ranks in terms of international brand awareness, despite consumers spending less time traveling, according to the Luxury Institute.
Lending more credence to the undeniable correlation between in-store visits and mobile purchases, new research from xAd reveals that two out of three U.S. consumers venture into bricks-and-mortar locations to supplement product research undertaken on smartphones.
The department store brand is reinventing the experience for the luxury market. It has recognized that it will either have to disrupt its business or the business will be disrupted by all of the other options out there.
French luxury conglomerate Kering Group has renewed its partnership with Condé Nast-owned Vogue Italia to prolong its Empower Talents internship program.
