The luxury market is overly saturated with brands spending copious amounts of money on ads while competing for attention from an incredibly niche audience. In fact, this niche-spending group is one of the smallest consumer groups across all verticals.
French luxury conglomerate LVMH has renewed its Jardin d’Acclimatation concession with the city of Paris.
Four Seasons Hotels & Resorts is entering North American’s most “European city.”
Leather goods remain a lucrative product category with an upward trajectory that is expected to continue at compound annual growth rate of more than 4 percent through 2020, according to a report by Technavio.
The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.
Fashion group Kering and its research collaborators within the Python Conservation Partnership have found that wild harvesting and farming of pythons is ecologically sustainable and economically beneficial to local communities.
Bricks-and-mortar department stores have failed to catch up to pure-play online retailer Net-A-Porter, with the ecommerce site outperforming them in online operations, according to new research from ContactLab and Exane BNP Paribas.
Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.
Given the overall lack of executive-level recognition of the power that mobile now wields, even retailers that say they have embraced a mobile-first strategy have often not made significant changes in their organizational behavior.
LVMH-owned jewelry brand Bulgari is exuding the ultimate expression of dolce vita glamour with the unveiling of the restored Spanish Steps in Rome.
