Luxury brands and retailers must get discounts and promotions right
The discount culture is a trend that luxury brands can no longer afford to ignore.
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London real estate market still strong despite Brexit
Hope is on the horizon for London’s real estate market following Brexit, with a 22.1 percent rise in the number of new prospective buyers, according to real estate consultancy Knight Frank.
Digital advertising spend to reach $168B in 2017: Carat
Digital media is expected to account for 27 percent of total advertising spend in 2016, according to new projections from global media network Carat.
5 ways to localize apps and build brand loyalty
The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity.
Jaguar highlights past, present and future in London display
British automaker Jaguar is illuminating its brand history and its vision of what is to come through a conceptual installation for the inaugural London Design Biennale.
How brands should measure ad engagement levels
Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day.
Gen Y more receptive to mobile marketing than Gen Z: Forrester
While Gen Z consumers use their smartphones more frequently than any other age group, they are also more likely to actively avoid marketing on mobile, according to a new report from Forrester Research.
Join our 1st annual State of the Luxury Industry survey and receive exec summary
To assess the current state of the luxury business from an insider’s point of view, Luxury Daily and Unity Marketing have partnered to create the first-of-its-kind State of the Luxury Industry study. Please help us complete the survey and receive key findings and a free book.
Ritz Paris: The world’s finest hotel?
The New York Times reported the Ritz renovation cost $224 million, but according to Ritz spokesman Matthieu Goffard, it was much more. The Wall Street Journal put it in the region of $450 million.
How brands should meet the demands of modern luxury
Strange as it sounds, the up-and-coming economic guard wants its luxury purchases to be inclusive and mutually beneficial.