Poltrona Frau unites employees in earthquake aid
Italian furniture maker Poltrona Frau Group is raising funds to help individuals affected by a devastating earthquake that affected its home country.
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Audi promotes electric plans through increased Formula E participation
German automaker Audi is putting more resources toward Formula E team ABT Schaeffler Audi Sport as the brand ramps up its focus on electric mobility.
Hermès gives first-hand look at craftsmanship in Vancouver
French apparel and accessories house Hermès is showcasing the history, dedication to craft and knowledge that goes into its products with an upcoming Canadian exhibit.
How 6 apps took their technologies mainstream
The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.
Advertisers must get over match rates in digital advertising
By focusing too much on match rates and the deceptive value of instant results generated from a matched set, marketers are actually standing in their own way, preventing the next big wave in targeting cross-screen audiences from taking off.
Tag Heuer links with Asian Football Confederation to reach global fanbase
Swiss watchmaker Tag Heuer is expanding its relationship with the sport of soccer through a partnership with the Asian Football Confederation.
Omnichannel, deliverable capability will aid department stores’ fight against Amazon
Nordstrom’s diverse omnichannel strategy leverages mobile in-store companions, customer incentives and influential use of social media, causing L2 to classify it as the lead department store in its latest Department Store Index.
Lanvin shows menswear creative talent its appreciation via anniversary edit
French fashion house Lanvin is celebrating the decade its menswear style director has been with the brand through an exclusive capsule collection.
ABCs of international expansion
The world’s growing middle class is ready to spend hard-earned cash on luxuries and foreign products like never before. We have seen global abandonment rates, once the bane of on-the-go retailers, drop drastically since 2011.
How ad blocking affects the media ecosystem
While ad blockers may seem useful for allowing us to browse the Web ad-free, they can have serious negative effects on those who are responsible for producing that free content.