As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.
According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.
With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.
Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.
Department store chain Bloomingdale’s is asking consumers to lace up their sneakers to support the work of nonprofit organization The Foundation for AIDS Research.
Savvy world travelers are educated on the ways of the world and extremely sensitive to the impact of global events. They understand innately that economic change such as Brexit, unrest such as the refugee crisis and uncertainty such as the United States presidential election affect the global economy. They keep their fingers on the pulse and are ready to turn on a dime if needed.
Customer support is not just about dealing with disgruntled customers. It is much more than that. Done right, your customer support reps are in a prime position to help improve nearly every facet of your organization because they have a close pulse on your mobile customers.
Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you.
Toyota Corp.’s Lexus is interweaving itself further into the fabric of high-fashion by dressing its specialists in couture for the upcoming 2016-17 automotive show season.
Cognac maker Rémy Martin is encouraging consumers to find their many talents with help from a multifaceted performer.
