Dealerships ill-equipped to sell electric vehicles: report
Automakers are not sufficiently training employees to inform consumers about electric vehicles, according to a report from Sierra Club.
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4 benchmarks for judging quality of leads
As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.
Gilt to help puppies find furever homes at adoption weekend
Online flash retailer Gilt is putting a new spin on the dog days of summer idiom by hosting a pet adoption day in New York.
Can Neiman Marcus recover from delayed IPO and diminished revenue?
While retailers recoil from falling stocks, Neiman Marcus is still awaiting its own IPO and transfer of ownership.
4 steps to make mobile marketing more effective
When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.
5 emerging trends in fragrance marketing strategy
When almost half (49 percent) of all yearly perfume sales are over the festive period, having the right launch strategy in place is vital to success.
Wealthier car buyers pick large vehicles, technology over prestige
When it comes to choosing a car, high earning Americans show some similar preferences to their less affluent counterparts.
W magazine, Simon Malls launch nationwide model search
Simon Malls and Condé Nast’s W magazine are teaming up to scout new modeling talent at shopping centers across the United States.
Chinese affluent rank healthcare ahead of finances among top concerns: report
Healthcare is the biggest concern of China’s growing high-net-worth population, according to a report from Hurun and insurance firm Taikang.
Millennial women and visual platforms
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.