Context key in online video advertising

Published: August 11, 2016

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Building engaging and secure mobile apps

Published: August 9, 2016

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.