Unlocking mobile programmatic’s potential

Published: August 8, 2016

Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.

After the click: The ROI fallacy

Published: August 5, 2016

Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.

Facebook preferred over YouTube for digital video campaigns: report

Published: August 4, 2016

Facebook is giving YouTube a run for its money when it comes to attracting video advertising dollars, with 65 percent of marketers saying social platforms are their most important digital video campaign partners over YouTube and Vevo, according to a new report from Trusted Media Brands.