British Vogue celebrates 100 years with spot of tea at Westfield cafe
Magazine publisher Condé Nast has opened a Vogue Café at the Westfield shopping center in London as the title continues to celebrate its centennial in the market.
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Tesla sees first autopilot fatality after more than 130M miles of safe driving
U.S. electric automaker Tesla Motors has issued a statement following a fatal crash in which the driver had activated autopilot.
Brands must reassess in-store experience to profit from increased consumer spending: GfK
As per capita purchasing power increases, proportional spending on personal goods has decreased, according to a new report from GfK.
Hershey CMO: Marketing now part-art, part-science
CANNES, France – Cannes Lions’ Festival of Creativity last week attracted the great and good of advertising and marketing. Among them was Peter Horst, chief marketing officer of The Hershey Company, one of the leading chocolate makers nationwide.
P&G’s Marc Pritchard: Advertising has terrible reputation … that is why we are trying to re-name it content
CANNES, France – Marc Pritchard, chief brand officer of Procter & Gamble, has led the consumer products goods giant’s marketing efforts since 2008. He believes in brand building for P&G’s portfolio of brands that generated nearly $71 billion in annual sales worldwide.
Emailing the super rich? Here are 10 lessons I learned
Experts say make your emails short and sweet, and never send on weekends. How true is that?
Foreign buyers spur recovery of Spanish luxury housing, economy: Knight Frank
Despite high unemployment and political conflict in the country, Spain’s prime real estate market is showing signs of life, according to a new report by Knight Frank.
Waldorf Astoria entices golf enthusiasts with access to private courses
Waldorf Astoria Hotels & Resorts is targeting a high-value client with yet another program of exclusive experiences.
Chatbots fulfill promise as 65pc of consumers interact with brands: report
Marketers have quickly adopted chatbots and messaging capability to better serve customers in personalized interactive manner, and it is proving to be as beneficial as expected with one in three users engaging with financial services through chat applications, according to the Mobile Ecosystem Forum.
Ferragamo seeks to preserve Florentine culture in restoration effort
Italian footwear label Salvatore Ferragamo is giving back to its hometown of Florence with a project that will restore the Fountain of Neptune to its original splendor.