The global jewelry and watch market is expected to grow steadily over the next few years, with total revenues projected to reach $410 billion by 2019, according to a new report from Fashionbi.
Italian automaker Ferrari’s F40 model has been selected as the most iconic supercar ever designed.
The shift from desktop to mobile has advertisers following suit, and they are not looking back. Campaign success is now portrayed as the ability to grow a brand’s audience by converting prospects that drive mobile purchases, rather than reaching mobile consumers to reinforce brand awareness and recognition.
The watches and jewelry sector’s global duty-free and travel retail market is valued at $5.7 billion for 2015, according to a new report by the Tax Free World Association.
For most marketers, social media is undervalued and misunderstood.
When it comes to luxury brands, consumers show the most affection for Louis Vuitton, according to new research from NetBase.
As mobile’s eclipse of desktop intensifies, some brands remain stuck behind the curve, according to an L2 report.
Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.
The perception of the Coach brand differs by audience. To some, mainly middle class United States consumers, Coach is perceived as luxury. To others, well versed in the “true” world of luxury, Coach is not even close to being defined as a luxury brand.
Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.
