Sales success begins and ends with engagement

Published: June 23, 2016

As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?

Beauty brands and celebrity: The new paradigm

Published: June 23, 2016

Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared to endorse the product, add a generous fee and a little airbrushing and place the result in a glossy magazine. And why not? It worked.

Michael Kors races into Formula 1 with McLaren-Honda

Published: June 22, 2016

U.S. apparel label Michael Kors has become the official lifestyle partner for the McLaren-Honda Formula One team, enabling the brand to communicate its jet-set positioning to a new audience.