Brazil’s state of emergency reflects dismal outlook despite impending Olympics
With the Olympics just a month-and-a-half away, Rio de Janeiro state governor Francisco Dornelles declared a state of emergency to procure sufficient funding.
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Running an effective SMS campaign in this environment
With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.
Stella McCartney teams with PETA for feline initiative
British fashion label Stella McCartney is pouncing on cat overpopulation through its support of the nonprofit activism organization People for the Ethical Treatment of Animals.
Wait time between runway and retail is consumer turn-off: Fashionbi
Technological innovations including ecommerce and social media have created a domino effect of consumerism, creating fertile ground for the see-now, buy-now movement.
WeChat offers underused direct-marketing possibilities for brands: L2
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
Story is key to wooing today’s affluent consumer
The luxury market is one that shifts constantly. In the current post-recession world, it seems we are moving away from a label-conscious culture where established brands have dominance to a more value-focused approach where people seek what is authentic and unique.
LVMH Prize winner hailed as “heroine of menswear”
Grace Wales Bonner has been selected by a panel of distinguished judges as the winner of the third annual LVMH Prize.
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that have been in the news for reasons other than the products they endorse.
Native social ads grab bigger slice of location-targeted ad spend: report
Native social advertising is expected to increase its share of location-targeted mobile ad spend from 19.8 percent this year to 28.1 percent by 2020, according to a report released today by BIA/Kelsey.
Trends in the Los Angeles real estate market
The Los Angeles real estate market has experienced varying levels of highs and lows, but it is still going strong compared to other markets.