Debunking 6 common market research myths

Published: August 25, 2023

Making decisions based on internal opinion versus getting an objective, outside view from relevant prospects and customers has led more than one company to throw good money after bad on product development and marketing. 

Is your app ADA compliant?

Published: August 4, 2023

Regulators have taken a statute that focused on bricks-and-mortar locales and applied it to digital goods and services, such as websites, mobile applications, kiosks and other technology.

Using AI to enhance retail experiences

Published: July 27, 2023

Understanding where each customer is in their purchasing journey and where they are getting stuck or abandoning the experience is a huge benefit to retailers.

Harnessing AI: How to mitigate risks

Published: July 24, 2023

While there are a multitude of applications for generative AI, marketing is one of the areas that has made the greatest inroads while still being susceptible to the greatest risks.