Mercedes-Benz boasts top dealer service satisfaction among premium automakers
A dealership’s service department can make or break consumer loyalty and satisfaction, according to a new report from J.D. Power.
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Luxury gets into the game with UEFA Euro 2016 efforts
With the UEFA European Championship kicking off June 10, a number of luxury labels showed their excitement for the soccer tournament.
Kering exec: Sustainable business is smart business
NEW YORK – Sustainability’s business opportunities are abundant, but brands need to make it sexy to harness them.
Smartphone-reliant shoppers would buy more with in-store mobile tools: report
A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.
6 practical applications of mobile moments for CPG marketers
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.
Tod’s spells out how much it cares in charitable shoe collaboration
Italian leather goods maker Tod’s is showing its love for children in need.
Lancôme reopens stores after Hong Kong protests
Beauty marketer Lancôme has reopened its stores in Hong Kong following temporary closures due to the backlash caused by canceling a promotional concert headlined by a pro-democracy singer.
Louis Vuitton, Hermès and Chanel only houses to record growth: report
France’s Louis Vuitton is ranked as the world’s most valuable luxury brand for the eleventh year running, according to the 2016 “BrandZ Top 10 Luxury Brands” report.
Discipline and digital drive growth as consumers begin dictating relationships: Deloitte
The consumer, not the brand, now dictates when, where and how the two parties will interact with one another, according to a report from Deloitte Global.
Social media users cannot get enough of empowerment ads
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.