While mobile location data is accurate up to 30 meters on average, a new report from PlaceIQ suggests there are significant variations in accuracy depending upon a number of factors, potentially impacting marketers’ programs.
The time for adoption of item-level RFID (radio-frequency identification) is finally here.
French home furnishings maker Roche Bobois is demonstrating how street art and interior design can work together in a Brussels exhibition.
British retailer Selfridges has been awarded with the Intercontinental Group of Department Stores’ inaugural sustainability award for its innovative approach to corporate social responsibility.
The personal luxury goods market will likely continue to sustain its growth through the end of the decade, according to a new report by Bain & Company.
When Bono’s organization talks, people listen.
Consumers seek out brands with visions and pillars that are aligned with their aspirations, interests and what resonates with them on a deeper level.
French fashion house Chanel is taking consumers inside the literary world of its founder through an upcoming Venice exhibit.
According to Business Insider and the Interactive Advertising Bureau, revenue from digital video advertising on desktop is projected to increase $3 billion dollars by 2020. Growth over the same time period for advertising on mobile platforms is an astounding $5.3 billion.
Online retailer Net-A-Porter is being mindful of its global consumers’ needs by carrying pieces specifically for Ramadan.
