What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.
While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.
The remainder of 2016 will echo last year’s single-digital growth for the luxury goods market, according to a new report by Bain & Company.
SAN FRANCISCO – Consumer behavior and values shifted drastically with the 2008 recession, creating cause for concern for those who rely on consumer spending.
Brands under the Moët Hennessy Louis Vuitton umbrella hosted more than 145,000 visitors during the third edition of “Les Journées Particulières” May 20-22.
Western luxury brands – and Western retailers of all types, for that matter – face major technical challenges when it comes to delivering strong Web performance in China
When should marketing links lead to a mobile Web site? When should links detect and open a mobile app, or the app store or even a complementary app?
The proliferation of platforms, technologies and mediums, including walled gardens, has indeed raised the intimidation factor.
While the basic premise of the United States overtime law has not changed, its administration is going to change effective Dec. 1, and these new rules will be particularly onerous for luxury marketers and retailers.
For apparel brands and retailers selling clothes to consumers, age is not everything, a study by A.T. Kearney and NPD Group reinforces.
