4 tips to build Gen Y loyalty with mobile rebates

Published: May 9, 2016

Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.

Top 10 mobile adoption myths in fashion and luxury apparel

Published: May 6, 2016

It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.

Reaching moms with mobile advertising

Published: May 6, 2016

Mothers are an attractive audience to marketers of all kinds, as they are typically the primary purchase decision makers in the household.