Moët & Chandon toasts living in the moment for UK events
LVMH-owned Champagne maker Moët & Chandon is celebrating nearly 50 years since an unexpected tradition’s start with a series of one-day only events.
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Handbags as brand signatures may appease millennials’ desire for uniqueness
Female consumers in the United States spent approximately $11.5 billion on handbags in 2015, according to a new report by The NPD Group and Stylitics.
Beacon data predicts store visits, supporting timely offers
The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released by inMarket and Crescendo Collective.
Building a relationship in 3 seconds, or less
According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.
Mr Porter shows local pride through London Nocturne placement
Online retailer Mr Porter is acting as title sponsor for the 2016 London Nocturne on June 4, teaming up with the cycling event happening in its hometown.
Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
Fondation Louis Vuitton invites artist to colors in its sails
Fondation Louis Vuitton is being overtaken by colors via a temporary art installation dressing the building’s exterior.
Bentley shares “extraordinary world” with experience-minded consumers
British automaker Bentley Motors is introducing a handful of clients to the extraordinary world of South America.
HBC, Fairmont Hotels contribute to Canadian wildfire efforts
Canadian brands have pledged funds to assist in the efforts to combat wildfires that have devastated Fort McMurray, Alberta, Canada.
Finely tuned social strategies can help reach beyond millennials: Fashionbi
Social media is no longer just a tool for reaching young people, according to a new report from Fashionbi.