Next generation of digital publishers is detachable
Brands are facing a significant problem with distribution solutions.
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Bentley calls on pop art legend for charitable bespoke GT
British automaker Bentley is bringing worlds together in the name of palliative and hospice care.
Why and how content marketing works for luxury
For luxury brands, the chief value of content marketing lies in its ability to reel in, persuade and evangelize the most discerning audience in a language and elevated aesthetic that is particular to luxury.
How brands can work with influencers
The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?
Luxury watch, jewelry brands sacrifice search visibility to strategically target affluents: L2
Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.
Formal listening programs make significant impact on revenue: Shullman
Formal listening programs are effective but heavily underutilized, according to new research by the Shullman Research Center.
IWC fosters future filmmakers with increased Tribeca Film Festival role
Swiss watchmaker IWC Schaffhausen is paying tribute to the Tribeca Film Festival and its own dedication to the world of filmmaking with a special-edition timepiece designed for the event.
Luxury Portfolio embraces growing auction model via collaboration
Leading Real Estate Companies of the World’s Luxury Portfolio International is adapting to changing real estate models by establishing a relationship with Concierge Auctions.
Mcommerce sales on iPhone catch up to iPad for first time: report
For the first time, online sales on the iPhone – which have been growing steadily – caught up with purchases completed on the iPad during the first quarter of 2016, according to new data from Bizrate Insights.
4 ways to drive mobile engagement
With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?