4 shocks to hit current workforce strategy as CEOs face new urgency
The workplace will not go back to what it once was and CEOs will have to transform their approach to running businesses with the impact of the COVID-19 fallout.
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Lexus leads luxury brands in driver loyalty
Japanese automaker Lexus leads in customer loyalty among luxury brands, according to a recent study by market researcher J.D. Power.
How marketing will have to change in a homebody, digital economy
COVID-19 is changing consumer behavior in at least six important ways. How should marketing leaders adapt?
What is up with affluent Shanghai women consumers six months on?
Affluent women in Shanghai are finding that life is slowly going back to normal after the coronavirus hit last January. This hints at a new normal that includes socializing with friends and even going to Disneyland.
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We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
44pc of consumers do not trust product sustainability claims
COVID-19 has increased consumer awareness and commitment to buying sustainably even more than before, adding urgency to an issue that is accelerating with the ongoing public health crisis worldwide.
Subscribe now: Full access to 90,000+ articles, reports, videos and images
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Winning back the luxury consumer
More than half of customers actively try to touch as few items as possible when shopping and try to avoid interacting with employees whenever possible – a troubling trend for the luxury sector, where touch and feel are everything and personal relationships are critical.
Mercedes-Benz tops customer satisfaction index for Web site shoppers in US: J. D. Power
German automaker Mercedes-Benz posted the highest overall U.S. customer satisfaction among luxury automakers’ Web sites measured by market researcher J. D. Power.