A strong sense of purpose is at the root of being a luxury brand, and now more than ever consumers are looking to luxury brands to inspire hope and direction in establishing a new normal post-pandemic.
How art-ification became a lucrative corporate strategy.
French resale platform Vestiaire Collective has debuted its first bi-annual report called “The Smart Side of Fashion” as the COVID-19 crisis has challenged consumers to rethink their values and behavior.
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The National Retail Federation has asked all retailers in the United States to adopt a nationwide policy that requires customers to wear face coverings or masks to protect the health and well-being of shoppers, store employees and partner vendors.
Spending on content marketing showed a 73 percent average budget upswing over a two-year period.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
Paired with the new sense of local belonging caused by the lockdown, “Made in Italy” could actually grow beyond the acclaimed Italian craftsmanship.
Makers of luxury goods and services will have to adjust how they operate and market to ultra-high-net-worth consumers if they want to retain their business in the COVID-19 era.
We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world’s leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies.
