Luxury: What better word is there?
The challenge? Find a better, more accurate word to depict the best of the best.
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5 best-practice tips for mobile proximity messaging
The success of any mobile proximity campaign is highly dependent on user engagement. Messaging that does not motivate a user to take action is a wasted impression and will affect your results negatively.
Fratelli Rossetti sources handcrafted talent for months-long event series
Italian footwear label Fratelli Rossetti is opening up its Milanese boutique to up-and-coming artisans, allowing these talents to showcase their skills to a wider audience.
Supercars, SUVs rule Geneva as brands target affluent locals and youth markets
Automakers are being pulled in opposite directions, with the convenience of an SUV now as alluring as the roar of a high-powered engine.
7 best-practice tips for mobile video advertising
It is all for nothing if mobile video ads do not work with the specific challenges of mobile devices.
Smythson touts cabinet of curiosities for Madison Avenue opening
British leather goods maker Smythson of Bond Street is ushering in a new retail space with an archival exhibit featuring items owned by Sir Winston Churchill, Diana, Princess of Wales and others.
Piaget puts distinctive style on display through Art Dubai sponsorship
Jeweler Piaget is supporting the tenth edition of Art Dubai, giving itself a platform to illuminate some of its most creative designs.
6 ways to disrupt shopping cart abandonment
The Baymard Institute reports that the average abandonment rate is 67.91 percent – which means that for every hundred people who visit a Web site, about 68 of them become frustrated with the online payment system and abandon their purchase.
Why luxury brands must evolve their media planning and buying strategy
Luxury marketers may be frantically increasing their digital budgets, but they are doing it wrong.
Van Cleef & Arpels highlights creativity via art fair exhibit
Jeweler Van Cleef & Arpels is showcasing its savoir-faire through an exhibition at The European Fine Art Fair (TEFAF) in Maastricht, Netherlands.