3 lessons for mobile sites from the 2015 holiday season

Published: March 14, 2016

Keeping control of a strong user experience is a continual struggle as marketers add new technology and tools to enhance functionality and boost response, because every new element introduces a potential single point of failure.

How luxury brands should target India’s super-rich

Published: March 11, 2016

This exclusive report spells out the state of India’s luxury market, with an emphasis on demographics, consumer attitudes, what is working and what is not, as well as a roadmap for brands and retailers to establish themselves in the world’s fastest-growing market economy.

10 mobile metrics to measure engagement

Published: March 11, 2016

Measuring engagement tells you how well you are succeeding at making an addicting product. But no company is going to define engagement in the same way.