Short video ads of five, 10 and 15 seconds in length performed better on smartphones across a number of metrics compared to tablets and personal computers, according to new research from YuMe and IPG Media Lab.
It is not something that any company likes to think about, but crisis communications management should be near the top of the to-do list of every luxury brand this year.
Just as people can be quick to dismiss impersonal desktop interactions, expectations are higher for a personalized, real-time experience on smartphones. The customer journey is no longer linear. It is a lifecycle.
In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.
Mandarin Oriental, Hong Kong is stressing its range of interests and concerns with a showcase of creative talent.
Hearst women’s magazine Marie Claire is raising its belief in female empowerment through an invite-only in-flight networking event.
The subscription model is best known for the plethora of well-curated box-of-the-month offerings that range from daily necessities such as razors and handcrafted organic personal-care items to hard-to-find and exotic food, wine and snacks.
The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.
Swiss watchmaker Jaeger-LeCoultre is paying homage to film star Charlie Chaplin by supporting a soon-to-open museum dedicated to the actor’s final decades.
Increasingly, the ultra-wealthy – those with a net worth of $30 million or more – are taking a closer look at how they handle their financial affairs due to the low returns and high fluctuations experienced in 2000-2002, 2008-2009, 2011 and now early 2016.
