Going mobile is no longer enough

Published: February 19, 2016

With so much data now available to marketers, it is crucial that they understand the different types of data to create the best and most relevant user experience.

How small to midsize businesses can benefit from mobile marketing

Published: February 18, 2016

Who knows the most about a local market’s opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at their company’s national headquarters or its ad agency?