Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program.
Some retailers started building CRM and clienteling solutions to blur the lines between physical stores, and online and mobile channels. While these digital technologies improve the customer experience, consumers do not think in these terms at all.
Chopard, David Yurman and Graff are among the Madison Avenue jewelers welcoming warmer weather with floral-themed displays in their storefront windows.
While developing children’s wear may have seemed risky to luxury brands in the past, the market is rife with untapped potential for high-end fashion players, according to a new report by Fashionbi.
A recent survey of 800 senior executives in the automotive sector listed digital connectivity and electric vehicle powertrains as the two most important trends, according to a new report by L2.
Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.
Italian fashion house Missoni will be the subject of an upcoming retrospective at the Fashion and Textile Museum in London.
The popularity of a widely bought brand does not always sync with consumers’ perception of its value and luxury credentials, according to a new survey by the Luxury Institute.
In an apparent reversal of the ongoing trend, luxury real estate prices in the United States increased in the fourth quarter of 2015 by 3.1 percent from the year-ago period, according to real estate brokerage Redfin.
Four Seasons Resort Maui at Wailea, HI is offering aspiring photographers an unforgettable event.
