Rolls-Royce sells first Dawn in US at auction for $750K
A collector in California will be the first consumer in the world to receive British automaker Rolls-Royce’s new model, Dawn.
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Mobile video ads poised to explode, but brands must make investment: L2
Video is a costly but necessary component of a brand’s media buy, according to a new report from L2.
Resurgence of SMS marketing
For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.
Krug pairs vintages with vegetables in limited engagement experience
LVMH-owned Krug is hosting a multi-sensory tasting event to better acquaint consumers with its Champagnes.
Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
User acquisition via social platforms
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.
Manolo Blahnik focuses lens on man behind the pumps in new film
London-based shoemaker Manolo Blahnik’s designs have been seen on countless television and silver screens, and now the man behind the shoes is the subject of a documentary.
Louis Vuitton drives sports fans to trunk-focused exhibition
French leather goods maker Louis Vuitton is linking together soccer, rugby and sailing for a two-day display at the Grand Palais in Paris.
Jet Aviation gives back to community, raises $46K for Boys & Girls Club
On Jan. 21 nearly 850 guests attended an event held at private aviator Jet Aviation’s hub at Florida’s Palm Beach International Airport to benefit the local chapters of the Boys & Girls Club.
5 new luxury retail formats to look out for this year
This year will see the realization of new retail formats that harness emerging trends at their best, and luxury brands will need to decide how they will work with these new formats.