37pc of mobile users blocked ads in Q4: report
The use of ad-blocking software, which had been stable for a while, grew 10 percent during the fourth quarter of 2015, driven by increasing use on mobile, according to new data from GlobalWebIndex.
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Starwood unveils human rights policy to maintain ethical standing
Hospitality group Starwood Hotels & Resorts is continuing to position itself as a global responsibility leader.
What is wrong with Apple?
To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.
Fondation Louis Vuitton examines economy, society in Chinese art exhibition
LVMH’s Fondation Louis Vuitton is celebrating the contemporary art scene of China in its latest exhibition.
Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase
The luxury conversation occurring across social media channels has increased by 75 percent year-over-year, according to a new report by NetBase.
Are exhibitions a wise investment for luxury brands?
With live-streaming of fashion shows the norm, the buzz that a brand can create is little more than the 12 minutes of its duration, and then we are all onto the next event.
Effect of time and location on sports fan engagement using mobile
Since digital media platforms have come into existence, sports brands have used them as mechanisms to shout to their audience. This has resulted in a megaphone for teams and leagues to tell their stories. The conversation has essentially been a one-way experience where teams would hope that fans would find them.
Are you affluent or middle class? Why it matters
Your effectiveness as a marketer or retailer of true luxury products or services could be substantially influenced by your answer to this question.
Influencer marketing needs to prioritize content over commerce
The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor.
Shoppers are adopting digital wallets at a rapid pace: Citi
Mobile wallet adoption has been slow to catch on, but if developers educate consumers on user experiences, these platforms may hit their stride in 2016, according to a new report from Citi Retail Services.