Reviewing SMS and MMS retail holiday marketing
Retailers made great strides, baby steps and big gaffs in the march toward SMS marketing excellence this past holiday season. Here is a recap of ideas to emulate or avoid.
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Yoox gets “dolled up” for Condé Nast children’s charity
Online retailer Yoox is nurturing a charity initiative for children through the sale of limited-edition dolls styled by 15 international children’s wear brands.
LVMH preserves, transmits luxury craftsmanship in new ESSEC chair
France’s Moët Hennessy Louis Vuitton is furthering its “exceptional savoir-faire” support with a new luxury industry chair at the ESSEC business school.
Market-specific celebrities and nuances help locate luxury consumers
NEW YORK – The key to reaching luxury consumers is understanding the nuances of the market, according to a senior executive from Modern Luxury who spoke at Luxury FirstLook: Strategy 2016.
Luxury in India: Top 10 trends for 2016
The Indian luxury landscape is experiencing strong evolutionary undercurrents that are redefining the consumer profile and how luxury players will need to operate in this domain during 2016.
BMW awarded top position in global sustainability rankings
BMW and Kering are among the companies included in the 2016 Global 100 Most Sustainable Corporations in the World report released by media and research firm Corporate Knights.
Evolving luxury climate creates opportunities, anxiety: BCG
NEW YORK – Luxury will continue to be a growth category for the next decade, but the driving forces behind that growth are evolving, according to a partner at BCG at Luxury FirstLook: Strategy 2016 on Jan. 20.
All consumers treat themselves to luxury goods
NEW YORK – There is often a disconnect between the consumer’s view of luxury and the brands’ and agencies’ perspectives on the individual’s thoughts, according to the founder of The Shullman Research Center at Luxury FirstLook: Strategy 2016 Jan. 20.
9 tips for designing smart watch apps
Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.
Luxury brands ramp up digital efforts, show varied priorities: report
The digital landscape is becoming more competitive for luxury brands, as the industry saw an average 9 percent improvement in online performance from the first to second half of 2015, according to a new report from ContactLab and Exane BNP Paribas.