LAS VEGAS, NV – We live in an uber-connected world and, as marketers, we have entered the third wave of digital advertising. The first wave was the desktop Internet. The second wave was mobile, with applications and the mobile Web. And now the third wave is adaptive mobility, coming from the world of wearables, sensors and the Internet of Things.
German automaker Audi is putting autonomous driving to the test through a multiyear partnership with Thunderhill Raceway Park.
A number of luxury brands have launched ecommerce sites in China within the past year, but online shopping still feels like risky business to many of the country’s consumers, according to a new report by FDKG.
Italian department store Luisa Via Roma is exploring the intersection of technology and fashion with the help of a bevy of bloggers.
Mass-market automakers are leading the race for autonomous vehicles, but technology companies could shake things up, according to a new report by Intellectual Property and Science business of Thomson Reuters.
There are warning signs on the horizon for native ads – one of mobile advertising’s success stories in 2015 – with fewer marketers planning to use them as frustration with the format grows, according to a report by Trusted Media Brands Inc.
LAS VEGAS, NV – It is January, which means there is no shortage of articles that predict tech trends for the upcoming year, or list all the must-see hoopla at CES in Las Vegas. So let us consider this a “list of lists.”
British automaker Rolls-Royce Motor Cars has begun testing on new aluminum space-frame architecture that will be implemented in models as soon as 2018.
According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.
Once thought of as a luxury, smart homes may comprise most homes by the end of the year, according to a new report by Coldwell Banker Real Estate LLC.
