British automaker Rolls-Royce Motor Cars has begun testing on new aluminum space-frame architecture that will be implemented in models as soon as 2018.
In February 2015, the automaker announced the development of the aluminum space-frame, which will underpin all future models made by Rolls-Royce. Updating structural architecture keeps an automaker up-to-date in terms of design as well as safety requirements.
A better ride
By testing the new aluminum space-frame and sharing the news with enthusiasts, Rolls-Royce will be able to show its owners and fans that the new architecture will not compromise the auto brand’s designs.
Current testing of the aluminum space-frame is being done to ensure that the structure delivers and upkeeps Rolls-Royce’s “magic-carpet ride” trademark no matter the surface or weather conditions.
The testing is in the first stage of a development program that will result in a new generation of Rolls-Royce models. These models are set to become available beginning early in 2018.

Rolls-Royce announces future engineering developments
“Since 2003 and the commissioning of the new home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” said Torsten Müller-Ötvös, CEO of Rolls-Royce, in a statement.
“Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning,” he said. “This new architecture of pure luxury represents considerable investment in the future of our great brand.”
Rolls-Royce has also updated its marketing approach to appeal to a younger consumer base.
In September 2015, Rolls-Royce rolled into the next generation with its all-new Dawn convertible model.
For the first time, the BMW-owned brand unveiled a new model online, eschewing the traditional car show and other regular festivities. Unveiled at the Frankfurt Motor Show but streamed online, the Dawn Rolls-Royce convertible targets a younger, active audience (see story).
{"ct":"vNlELUmiVUhorcCodMJFc5IqjHdUAGmNYC4qrm\/pdcIiytHwVOS9+h5w6a\/kOmHe8Fn8R8WqafZR18ljxwnyRhrCgatGXdRxK66rC7Xf8jy1ZaqsK0kASdWrP3BXPvcA9aw75kY7\/AxVNJKp9s\/Ejh2RnmmgiCTT5ZUR8oWua7PZy1X2KDIm3L7R87YIGwADnwrMGIzl5s31RvvwttH5UH+Frxm9UKBPoU1VXphSGje\/cBsM+f5M286+pDNQWOxQQwYvUW4xvvcvD8PUdapM41PG1kw9HR60cOVyVX51miO8bd9rNEISQeIOhi\/D5X7oDMkA0pKCyjV9vyw5xNw2Mrj1PQdw+CSxDNjnf4fTg\/6TjAuUUXEE0wmm1SN\/O8PLcni4+27NBo2irT0Ud6ErpLZDT9vjn6RyCYQ9l2O6l0f4VhzwYsnUd\/4MjBQjypa7ZrFFxRCywWOsTruz3k2ZoT80hacOgMHVf\/EvWAykobfiPPixCQvMClzkt25oEP1MLGY8uwa1f2pDhKDS+BfL020FqNf3Qg8bSAu\/gE0WXjv5IW+ZTDb5YiGOv4zmIrbQ+TgCQ+FprTkN1KbT862sg0VrAJVBZyYtUS6iY5sv1v1sHx0tglJKK83yGp4kfBf\/gurWp5bpMABuOeD7FBBKtHxTPlGHzeBdYqefZnVyY7O8vbUfwttWnoZSSRMcHZ7uSkkPdQR2bjgNX6PjCNrMna9WFGKfr3Rs\/vcUD7VJpmhoYczuTiWQgliFtIvFZlNQFm+x4saMVLOawuqLiyXXBTOd+xI3\/V8\/5CS8RbDrBfwvRlsE6YQ4eBHZ6XU2niHV6txNEKywTcDm5bt+c37GkqWeVeOlYUlhJS5YSESrr6QqgJBZ6FvMjbY4J8lgmplZj4Zi9xDLPs9xfq8cFV5PfOW7kUIR8uvcp39Rx5k8hB0W\/PcYoForptwdKUJMxae+fuMInD\/+TsS6R7s+ej31wtrna8hD5VnY9iVlsRq+70s2LYvcL2zQFlE5r8Uld0UIIhMx+JNVBqUnkBjzwQ2EorTvV4kLRYm7RIFSEhKPQz06MPfRsE3RLpgseb4yaVMCO3NPAztrEmNpEdHNdVkMo5rC3vWJ0sdm7Hk6kZN7l957qmD0lzyJQqcq7NyvJ0hjBD8rIX0Widv+rTdu679SDwzkHo1NHLn3FbqZ\/yQJ8WnMspMTZkTrJzNX4TH37Bzps88oH0Tz3DXs6Z6qXusFUio34Xnpm8BWeE8yOpvCj00El+EoM1\/LKIgW4nioA6Vl3UQlHoajornpIPGTgZOoWnXTRsQrFVhM\/wwhDSr97W+l5Ysx\/yP9dUzJwM+1KFnLkZPYYczfJ2WItdNiM+ZtBLXJ6rS\/eoaEoW5UyijhQjfHpvXJGQgcCQir6+WA7BDIgY7who8wX24Nlj9rXMbNo98IrsrKpB4qR9qrdXKHCALTT0KPxNdBIAEBqzflnnimKGXMXX7ZW+YhcdiUEPRigeNdhL\/Y+QunKyaz4YIAwQiIEn\/fiVe3ISmZsstG9iG0oUpVeGQZ1eN1ZDqKjvqwyGCpL7ycVK6g0j1KlRAE1UPujjFsE8yJ8yTGQ92QsLglIyYva6lNssPnTW9WI9UELEYZovXA6mteiXmHP3ntyEzVuscvdUSHyDeslAMaDZ2jS\/osPuERTXRV6xRGcG81ml9aHLSa52vlsSCQNbsx\/j2g8d5tRPmnaG\/Ru63NEa8P3UCQCo1U7eYchNY+XpRjXRS5fuYuGAsAniMP4AVm1VGZ801zsmRYbRsLjNwkqRdoHHF1GjnMOOMJX5ByU5aJ6MlCEsZNkDpe+00iB7NCYsjnC8LiLfa0amaS37igQOB7o4SQfk6bsY7RYDgMp6snZI6yNhk2gYJb3Xq1DUqjYHYfKsfdyEYlgXZhE9DBvy41tWFAmufycnNGawNPuoKM\/GMmYNvdsail8LlzhDWatZ\/F6TotQnx55r+N3iA9usi2baQTYZe8o5hjsw7KDmEz9sXKbPcrteVvYza0Yj\/lOjWjewJH1ue8pbi7DYZBlEMXNlrEkDcsx5LaMvaZ4okPovJMkRsMW0nINRo4uE2CZPpu4UbqoN+6+5KWINGxXPuNZjIFV4GMJ4uruSMRUamum6hciRPJnZSw1cuuJDMxhkEgGJNqlrSGRDAMAdfbALh\/hUB3dh6svBbCRsy4TZjJyJo0OgBHUdDJB5V35k+ECSoFWvqIiRofnRQ0ECf9iMI7wtPaU+85pUnxajydaga0MH86cGNIQY5XdKWxlbuuHjxir9ZhnVcy7wnyrrvUaz5PllfR\/x9H1\/OCHj3FNda6UxmmA7yiD1q4nxj2vbMcQrf7rKE\/O0bTkGiogQ4z3iLtB9ZILQ\/\/Mh45x3q5oytOpfZHMdggm\/Mj87lsOsgA5Jfbbqc+wUJWAHfXdiDZzHhDZpiB2BvCxehDtzeWMkh9\/zin6t2bYr6ngZ18KYHfMXG3RahlAoOczOucI6qBbaLGuHfYMwICpE7JoyMBPYMcPQDn7nynynz46TUgxNhLPSmQEAFrprn3xW0QF1zON5DZSkBSCfFpohzV2ud\/AjmTYZ3yQuc6HeAWehBN2AY+4188yWmDxUDOQVCMFoHYRl5NWRzMS1ZDRN8YYs5DYsORjQZ3Onm9ax\/Y3tfD84W7dZlQCfCylujYSb0NfJ1Pfm524DzIArNrt9WvQqE6Og2o+tQHF3awhRD7\/obH84+WYfiYQHklPdZkKxLUBRnoOy6UKiTBkPmLeI\/k3DG3EGh1FmfRell12HjkFPxQumzZvk2NuAL0qaG2dd1mbdzYD9HiX+rLiJvPvQ7BjGhwdunjdK6SZ3aru3fhGsApwdBRrR1+EgkzM4+KcKeM84BXVxve0r\/e0i7vXx1wBiu1Wzp3ff6IuZnmH12DJIJl0zPGkWDNBX6wtgrey5\/wrdAlsCqhQMfftIurFMyPsmq9fyRxHIcuhtCDz6Z7Fro1vejKTZg5cQekPWJgSXDxa6VC\/ZueypXAqjO1VYaieQRkElAm\/6FXc6hN56cDMuZ1jNG0vZcHlMQl0R7eEXsRg863b6lPZcJfcLVtLSb9dmY\/4PhVhFnFuuwE+lZN2dLlEsmF1w2FENbqI8xnom2ke\/xIX14YSjYwrH6oxw\/NiQbch1pPh4qiYT3irEy4GVU+XWFJdQZ+0CwFK5nN2jHm6OxP4WW2ZRpn2Gxw5UApYmpolJ9soPo+n63F7WrLpxnt8WcQgqEMo\/Wc8n1H9gZSk1W+BM\/2s\/+7acHX3prrXP0NXgsFFIr4guwHx+0FXBdspGqUWMjR7Spr6vWIn4UHGloL3bZcFOi+I8+wzIrNmZGGNEyNwWhTbPI7CWBed2Lvci8iUW3Ymfjln7M6nRWo0crHXRXehiZEtLRrLXH9FKoGkevd4P6ytY7JYPpVlOzKBwMo6Yq+wjQpodlASVTpLpCDH0aqVNBPzna39ZfYgAr81YRhFsp01uPKXvPkRZ52p4cevxdO6W1hyIphUa6zruyuyyo2RlDHDHmBYkdcUotkcqRLB29oGITrrXT42GEsaHBPH2ik9bYDI76pvVdJxnGUK3pb4uifB9uYRHAHx5lM7PZT1gV2tF+uWULcrUnTEmfV4pH6dSNiRAlwnsf3jOlPkL6YvwAL0GLs25lwelywFmECUqIuVSDXOpvQUS6PbP4HoG8=","iv":"8e4b17980d47bc5c4e7c3add7a2edd44","s":"1e37eafe48fa0359"}