British automaker Rolls-Royce Motor Cars has begun testing on new aluminum space-frame architecture that will be implemented in models as soon as 2018.
In February 2015, the automaker announced the development of the aluminum space-frame, which will underpin all future models made by Rolls-Royce. Updating structural architecture keeps an automaker up-to-date in terms of design as well as safety requirements.
A better ride
By testing the new aluminum space-frame and sharing the news with enthusiasts, Rolls-Royce will be able to show its owners and fans that the new architecture will not compromise the auto brand’s designs.
Current testing of the aluminum space-frame is being done to ensure that the structure delivers and upkeeps Rolls-Royce’s “magic-carpet ride” trademark no matter the surface or weather conditions.
The testing is in the first stage of a development program that will result in a new generation of Rolls-Royce models. These models are set to become available beginning early in 2018.
Rolls-Royce announces future engineering developments
“Since 2003 and the commissioning of the new home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring,” said Torsten Müller-Ötvös, CEO of Rolls-Royce, in a statement.
“Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning,” he said. “This new architecture of pure luxury represents considerable investment in the future of our great brand.”
Rolls-Royce has also updated its marketing approach to appeal to a younger consumer base.
In September 2015, Rolls-Royce rolled into the next generation with its all-new Dawn convertible model.
For the first time, the BMW-owned brand unveiled a new model online, eschewing the traditional car show and other regular festivities. Unveiled at the Frankfurt Motor Show but streamed online, the Dawn Rolls-Royce convertible targets a younger, active audience (see story).
{"ct":"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","iv":"4684fbdd75a24a94d89cc70f342e34b3","s":"e5f71a5540cc08f6"}
