Mercedes prioritizes safety and convenience with new research
German automaker Mercedes-Benz is going outside its comfort zone for the sake of consumers in the United Kingdom.
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How political ad campaigns should be positioned
Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same.
5 ways luxury fashion brands should market to millennial women
Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more interested in substance, craftsmanship and quality than a brand name, high price tag or status object.
BMW fuels future auto careers through specialized degree program
German automaker BMW is helping students get a head start in the automotive industry through a degree program it developed in partnership with Oxford Brookes University.
The RealReal diversifies charitable giving with week-long effort
Luxury consignment marketplace The RealReal is raising awareness and funds for seven different charities through a week-long gifting campaign.
Guess who benefited most from Chinese shoppers in 2015?
As they have for the past several years, Chinese tourists – more than 60 million of whom ventured overseas in the first half of the 2015 – sought to avoid higher prices and enjoy better shopping experiences outside of China.
Burberry most successful apparel brand on digital channels: L2
Ecommerce sales have brought the luxury goods industry to a tipping point, according to a new report by L2.
Why mobile delivery’s growth presents challenges this holiday season
The sheer volume of mobile shopping taking place this holiday season means that retailers must ready themselves for same-day delivery requests, something that has historically been a challenge for brands seeking cost-effective solutions.
Finally, Google invents the mobile browser
I have always said the Apple SDK for its App Store is the best marketing investment the company has ever made outside of the legal dollars it spent on patent grandstanding.
DFS Group leverages crowdsourcing for holiday philanthropy
LVMH-owned luxury travel retailer DFS Group has teamed with Make-A-Wish International to grant children’s wishes this holiday season.