Crafting cheer through holiday messaging

Published: December 4, 2015

Even after you choose between “Merry Christmas” and “Happy Holidays,” crafting an effective message during the holiday season still is not exactly easy.

Social posts impact 78pc of consumer purchases: Fashionbi

Published: December 2, 2015

Social media has become an integral aspect of fashion marketing, with the 56 percent of consumers following branded accounts likely to spend more on purchases than those who do not, according to a new report by Fashionbi.