Kering opts for transparency, monetizes environmental actions to spur change
French luxury conglomerate Kering is helping the world visualize its environmental impact with an interactive environmental profit and loss statement.
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Effective blogger collaborations center on making a human, authentic connection
Influencers today yield more power than celebrities to shape consumer opinion, presenting an opportunity for brands to reach their legions of followers through a trusted voice, according to a new report by Fashionbi.
Millennials more likely to be holiday “Scrooges” than not: survey
A new report by TaxSlayer dispels the myths that millennial consumers are credit card happy and inclined to put themselves in debt to shop for the holidays.
Marketers invest 4.5x more to reach millennials on mobile: report
While marketers spend 4.5 times more to reach millennials on mobile compared to other consumers, there is room for improvement, according to a new report from Turn.
5 ways that bricks-and-mortar retailers can cater to mobile-savvy shoppers
The make-or-break holiday shopping season is upon us, spurring retailers to determine where they want to speak to would-be customers, how often and with what messages.
Bentley boosts visibility among UK equestrian fans
Bentley Motors is infusing itself into the heart of British horse racing by becoming the luxury automotive partner of The Jockey Club.
Infusing digital into bricks-and-mortar retail will prevent its demise: BRP
Despite many industry insiders predicting that bricks-and-mortar will be phased out, 90 percent of retail sales transactions still occur in-store, according to a new report by Boston Retail Partners.
Bloomingdale’s leverages the force for holiday charity initiative
Department store chain Bloomingdale’s is teaming up with Disney Consumer Products and a bevy of fashion designers to be a “Force for Fashion.”
Marketers must work with tradition to reach boomers: report
Traditional in-person experiences are still essential for reaching the wealthy baby boomer market, according to a new report by WealthEngine and Forbes Insights.
Tiles, proxies and exact places: Building location audience profiles
As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.