A new survey reveals the sophistication of mobile shoppers, who are not simply planning to research products via their devices during the upcoming holiday season, but also to engage in an array of activities, from creating shopping lists to checking product inventory.
Efficiency and simplicity are deeply ingrained in the consumer mentality when it comes to mobile. But frictionless experiences are still playing catch-up to those expectations, particularly in mobile commerce.
Despite making up less than a third of all active consumers during the holidays, millennials comprise the majority of luxury holiday shoppers, according to a new report from Shullman Research Center.
Italian automaker Maserati is positioning itself for the youth market by helping to launch Ldny Foundation’s Legacy Collection.
Uncovering the right audience and persuading them to make a booking does not have to be challenging.
In a surprising finding, traditional department stores sometimes make more effective investments in online content and ecommerce than pure digital players, according to a new report from L2.
Increasingly, affluent consumers are foregoing luxury goods for travel, with 80 percent choosing an experience over an item, according to a new report from Martini Media.
LVMH-owned cognac maker Hennessy is encouraging an entrepreneurial spirit among its enthusiasts to capture its “Never stop. Never settle” mantra.
There has been discussion recently around the role of ad mediation in achieving the best possible yield for publishers’ inventory.
French apparel and accessories house Louis Vuitton is looking to alter luxury’s relationship with the technology world through an industry-first hackathon.
