Close look at demographics lays groundwork for long-term strategy
Understanding demographics is the first step to effective marketing, according to a new report by Unity Marketing.
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Why marketers should swap selfies for old-fashioned phone calls: report
Despite the rise of brands on social media, new research from Invoca suggests that consumers are still identifying phone calls as their top smartphone feature, bringing voice-to-voice connections to the forefront of marketers’ minds.
Legal tips on cross-device tracking
Without cross-device tracking, marketers face a number of challenges in their marketing strategies.
Importance of good place (POI) data
Gaining any type of intelligence about the consumer – from building audience segments to simply using a geofence to trigger a proximity ad – also requires good point of interest (“POI”) data, the description of the physical context of the user.
Climate change could jeopardize access to high-quality materials: Kering
On average, the supply chain accounts for half of the typical corporation’s carbon emissions, according to a report by French luxury conglomerate Kering and non-profit consultancy BSR.
INYT Luxury Conference to uncover industry’s crucial challenges, hidden opportunities
As suggested by Bain & Co.’s most recent research, it is a complicated time to be in luxury, as brands are faced with changing technologies, market disruptions and evolving consumer behavior.
Private aviation and more primed for liftoff in Middle East
The Middle East has emerged as a strong market for private aviation, according to a new report by Wealth-X and WINGX Advance.
Condominium prices continue to rise as New York real estate evolves
One57 has become the most expensive residential building in New York, surpassing 15 Central Park West, according to CityRealty’s 100 Report.
Fendi shows gratitude to Rome, unveils restored Trevi Fountain
Italian fashion house Fendi has completed the restoration of the Trevi Fountain in Rome ahead of schedule.
Psychology studies offer tips for marketing executives
NEW YORK – Marketers can learn a lot from the results of behavioral psychology studies, according to an executive speaking at L2’s “Sold: Why Consumers Buy What They Buy” clinic on Nov. 3.