Loro Piana breeds transparency with cashmere production method
Italian cashmere brand Loro Piana has devised a material sourcing method that ensures sustainable development without compromising its quality.
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Bangladesh’s MAC population offers opportunities despite consumer weariness: BCG
Bangladesh’s middle and affluent class (MAC) is expected to triple in 10 years to approximately 34 million consumers, offering luxury brands an unexpected market for growth, according to a new report by Boston Consulting Group.
Challenging misconceptions in location data science
Location targeting is still a fairly new technology and comes with its own set of challenges. There are a lot of misconceptions in the industry about user location data, and this leads to badly targeted campaigns and fraudulent ad inventory.
McQueen retrospective boasts top attendance among London exhibits this year
Following its heavily attended appearance at the Metropolitan Museum of Art in New York, “Alexander McQueen: Savage Beauty” now has something new to brag about, as the most visited paid-for exhibit in London this year.
Experience, emotion key to luxury consumers’ hearts for foreseeable future
NEW YORK – Now in the “turbulent teens” of the 21st century, luxury consumers are changing their mindset, forcing brands to evolve along with them, according to an executive from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.
Women neglected by marketers despite making two-thirds of household purchases
Brands in the apparel, personal care and footwear sectors are among the best at marketing to affluent women, according to research by Luxury Institute.
SuperYachters’ social media platform is perfect example of what not to do in social
Social media to ultra-high-net-worth individuals is not fun. They tend to like to stay among their peers, not out of snobbery, but for the ability to interact with people that do not need something from them.
Increase conversion by removing friction in mobile user experience design
Increasing conversion in mobile experiences takes more than competitive prices and great customer service. It also requires designs that remove friction for people using a site or application.
Tag Heuer serves Singapore with tennis match event
Swiss watchmaker Tag Heuer is hosting a tennis match on a floating court in Singapore to actualize its advertising mantra, “Don’t crack under pressure.”
6 steps to optimize mobile holiday shopping campaigns
With consumers spending more time on their mobile phones, mobile marketing will be the driver for all marketing in 2015 and beyond – not just digital marketing.