CSR causes change, should unite competitors

Published: October 28, 2015

LONDON – Corporate social responsibility may be about relationship building rather than transactions, but that makes it more important for brands, not less, according to a speaker from Christie’s at Luxury Interactive Europe 2015 Oct. 27.

Advocates and opponents of the in-app ad blocker-pocalypse

Published: October 28, 2015

The mobile application ad blocking-pocalypse has been a hot topic of discussion lately, only emphasized by Apple’s approval, and then dismissal of ad blocking app Been Choice. This ongoing dialogue regarding the usage of ad blockers in the mobile app ecosystem is only intensifying.

Threat of undead mobile banner ads

Published: October 27, 2015

When it comes to application monetization, beware of the zombie culprit threatening to bring down the civilized mobile app world: the banner ad.

How to reach the always-on, app-centric millennial audience

Published: October 26, 2015

I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.