Digitizing stored value: Apps and wallets, wallets and apps
We have been discussing mobile conversion—a challenge faced by everyone from merchants to payments companies to consumers.
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Screen-agnostic hogwash
I likely date myself when I say that I miss the old New York Times articles regarding etymology, written by the illustrious William Safire. I would sit on a Sunday, reading the On Language column and marvel at the history and usage of common phrases and sayings. I have recently longed for the return of the late Safire when it comes to the word “hogwash.” Why?
Valentino speeds ahead as fastest-growing luxury house: report
The median price of a brand’s products is strongly correlated with its profits and growth, but acceleration is not as easy as hiking prices, says a new report by ContactLab.
Luxury now dominated by social connection, says Future Laboratory
According to a new report by The Future Laboratory, in-store interactions remain a driving force in luxury goods purchasing with 46 percent of consumers preferring the one-on-one attention provided in a store setting.
McLaren spurs fan competition through limited 50th anniversary celebration
British automaker McLaren is celebrating its racing heritage with a limited-run of vehicles created by McLaren Special Operations, the brand’s bespoke division.
Brands extend breast cancer initiatives long beyond October
Each October for Breast Cancer Awareness Month, luxury brands across sectors work to raise awareness and proceeds for a cure, but how did this initiative become so popular, and what makes it effective?
What is a mobile marketing platform – and why a brand needs one
A good mobile marketing platform can be the key to building solid long-term relationships with your customers—long after you have completed the design and delivery of your flashy new app.
Disconnect between consumer habits, ad spend still remains
Luxury buyers, brands and retailers are not always meeting each other on common ground, according to executives from Shullman Research Center and Kantar Media who spoke during a Luxury Daily webinar on holiday shopping for the 2015 season.
Jaguar wires in to showcase newest technologies
British automaker Jaguar is partnering with Wired magazine to reach a new market segment with its latest innovations.
Case for first-party data in a third-party world
For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it.