Luxury hotels have trouble delivering consistent experience globally: report
A new study on consumer satisfaction, with a concentration on luxury hotels and resorts, reveals surprising rankings for some of the most well-known brands.
Search Results for:
Canadian real estate boom extends beyond stock market drop
Real estate sales in major Canadian cities have grown tremendously this year and will continue to do so, according to a market report by Sotheby’s International Realty Canada.
Making the most of mobile 2FA
As we move more of our personal data to the cloud, the risk of exposure to cyber criminals, and with it the relevance of 2FA, increases.
Shangri-La broadcasts good taste for multinational gastronomic festival
Shangri-La Hotels and Resorts is proving that a great meal is just as important as a great night’s sleep with the International Festival of Gastronomy.
5 W’s of digital marketing
It can take years to fully understand your customer base, but you can start by identifying your ideal customer. Build a customer profile or buyer persona, and use this as a guideline for all of your marketing activities.
Toolkit of the future needed to fuse retail, luxury
Retail strategies are an ever-evolving vehicle for brand transformation and the next 3 to 5 years may hold the most interesting innovations to date.
Better clienteling will help retailers improve sales, service: report
According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual.
Wheels Up goes, stays pink for breast cancer awareness
Private aviation brand Wheels Up has plans to unveil its 45th aircraft, a pink Beechcraft King Air 350i, to raise awareness for breast cancer.
Mobile experience is key as messaging apps evolve into mini-platforms
A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.
Lancôme unites social network for a cause in St. Jude fundraiser
Beauty marketer Lancôme is asking consumers to show their hearts for St. Jude Children’s Research Hospital in a user-generated content campaign.