Luxury hotels still have room to improve on guided selling: L2
Luxury hotel brands have made strides in employing guided selling tactics but still have lots of room to improve, according to a new report by L2.
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How brands and retailers can improve their mobile marketing efforts
U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.
Luxury brands beckon “eat me, drink me” for Alice in Wonderland anniversary
Luxury brands are embracing the beloved story of “Alice’s Adventures in Wonderland” with a selection of treats paying homage to the novel’s 150th anniversary.
Louis Vuitton reinterprets ad effort for London exhibition
French apparel and accessories maker Louis Vuitton has brought its fall/winter 2015 advertising concept “Series 3” to life through an exhibit in London.
Digital experiences are transforming luxury retail
Luxury retail is being transformed by the emergence of digital experiences, representing a strategic investment for retailers brave enough to rethink how online sales should work.
Why chat messaging apps are a location-based alternative to geofencing
Younger consumers show a growing preference for texting and messaging over more traditional social media channels such as Facebook, Twitter and LinkedIn.
How do luxury advertisers spend their holiday marketing budgets?
During the holiday season, luxury brands and retailers spend an average of 26 percent of their annual marketing budgets, according to new research from the Shullman Research Center and Kantar Media.
Localization presents obstacles, opportunities for brands: L2
Global heterogeneity presents many obstacles for brands looking to maximize their share through localization efforts, according to a new report from L2.
Omega explores century of women’s watches in Milan exhibit
Swiss watchmaker Omega is putting the focus on women with the opening of a female-centric exhibit in Milan.
6 key reasons why a new app fails
Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).