Fashion brands increase Instagram interactions by 77pc: L2

Published: July 30, 2015

Beauty and fashion marketers continue to be enamored by photo-sharing application Instagram’s organic reach, with 95 and 98 percent of brands in those sectors operating accounts, according to a new report by L2.

China catches up with mobile ad tech

Published: July 28, 2015

Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.