What is driving mobile loyalty?

Published: June 3, 2015

With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.

Avoid falling into the app-fatigue trap

Published: June 2, 2015

What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?