Apps are key to a meaningful user-centric mobile strategy

Published: April 13, 2015

Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”

Mercedes-Benz focuses social platforms on golf

Published: April 10, 2015

German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments.